Today website is exposed to developed world; it is
articulate about its needs and wants. It is an essential part of company’s
business strategy. Design and search engine visibility are the key parameters
to attract and engage audience. Another area, which most web owners miss out
while designing their website is a user interface. Before, creating a website,
you need to create an image of targeted visitor and by having that in mind,
plan design of your site.
In today’s competitive world, organizations should
personalize and customize the web design to meet organizational goals, and also
to meet personal needs and motives of their customers. This could range from
providing good visual design, great navigation elements and meaningful content.
A spurt in the usage of technology is an irrefutable fact, which can’t be
ignored by web designers. So, be technologically driven, as it gives sense of
enormous power and allow us to perform a task easily.
Although there are many facts that you need to consider
before building a website, but these are 10 vital elements, which should be
included in every site
Visual
appearance- Opinions have differed for this point, but it’s a true
fact that good design grabs the eyeball. So, to complete the field of work,
design a clean and simple web design. Don’t add freaky and weird designs, just
to differentiate yourselves from your competitors. Rather make your web design
straightforward and easy to understand. Although a good design, won’t engage
your audience for a long time, but at least it will slim down the chance of
outright rejection.
Social
Media Buttons-Today, our every move is technology driven, so
don’t lag behind. Add social media buttons to your website. This may give a
sense of limitless power, and allow you to track your followers. It is a trend
that many organizations are adopting, so as to have a grip on their page
ranking. So, make sure that your websites make liberal usage of Twitter and
other social networking sites.
Twitter
Landing Page- after you have registered yourselves on
twitter, now it’s the time to give branded image to your web page. Creating
Twitter Landing Page is specifically for your followers. It is a customized way
to approach your visitors. Also, it improves your conversion rates. Take full
advantage of landing page.
Add
about us page- acknowledging that today most of the
organizations have about us page on their website, but the concept poses a
challenge. Remember, your about us page gets maximum number of clicks as
compared to portfolio pages. It’s simply because people are anxious to know who
you are and what you do. You can add following information in about us page
·
About your background
·
Your mission, vision or goals
·
Try to provide an insight that inside you have lots of potential
·
The rule of thumb is, don’t add castles in air,
rather build strong foundations and go for it.
·
Remember, you are not sitting in a cubicle,
working on your computer with only one or two persons;rather you are managing
thousands of people, so you need to have a little understanding of them.
Contact
Information- The most pathetic part of a website is not
adding contact information. Contact information can be in the form of email
address or by providing a contact form. If your visitor is unable to find both,
then you will lose your prospective customer. Ideally, one or two contact
information is all right, but if you add your postal box or mailing address,
then it is a sign of legitimacy and authenticity. Moreover, most visitors trust
a genuine organization, rather than a faceless organization that refuses to get
personal. There is one more vantage of adding mailing address to your contact
information; it provesyour authencity and stability to large conglomerates.
Online
Media Kit- Today, there is a paradigm shift in
thinking,your contact page is not only for your visitors, but it is also for
journalists and public relations people. To make your website friendlier, you
need to add online media kit. This kit must include: pr contact, facts about
the company, location of your company/ where your headquarters are situated,
telephone number, and images that can be used in press releases.This kit is a
step towards excellence and accelerated growth.
Blog- today
there are ample ways to get your presence felt. One of the most appropriate
ways is to create a blog for your static website. It is a sensitive subject,
but it is a sure shot way to increase your page ranking.
·
While creating a blog, remember that your
articles should be written well. It should be insightful, informative and
written in good English.
·
It should be of more than 500 words
·
Adding fluff content in your blog can decelerate
your page ranking
·
Writing shallow articles is strict no no
·
It should cover the topic well
·
Don’t write articles that barely scratch the
surface
Site
Map-
a site map is a guide to your website. It clearly shows the relationship of
your primary pages to sub pages and other pages. A good sitemap shows
hierarchical linking of your pages. Generally, a sitemap can be categorized
into two parts,one meant for humans, and other meant for search engines.
Sitemap for visitors is an incredible tool to find anything on website.
Cross
Browser Compatibility-It is important to check cross browser
compatibility of your website. Scrutinizing and observing cross browser
compatibility is highly recommended as it not only will ensue greater
conversion rates, but it is also important for your customers.
Web
Optimized Images- while designing a website you need to ensure
that all your images are stored in a compressed format. You can do this with
help of various tools available online like Adobe Photoshop, which will convert
your image to 72 dpi, also other compression settings is available for your
ease and convenience.
These points provide ample learning opportunity to make a
contribution towards a pretty, successful, user friendly website.
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